rand development is about delivering a consistent image that outshines your competition. A strong brand shines the brightest in the crowded marketplace. Your brand identity should act as a beacon to attract consumers and build trust. The perception of your brand will ultimately determine the success of your company. Predictability, it turns out, is what makes a brand fit with consumer expectations and keeps it profitable.
erhaps the most salient factor for the most successful brands is the promised of consistent quality. Whether it's a business or a consumer making a purchase decision, they want to be sure in this world of endless choice that their decision is the right one. People need to be convinced of the benefits. Get it right and you create a virtuous circle. Get it wrong and you get punished.
s Darwin said, "It is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change". The future of brands is interaction, not commodity. If you are not a brand, you are a commodity! Alas your brand isn't what you say it is. It's what your market says it is.