In Social Media Marketing, websites play a significant role. In fact, the second thing (first is always brand designing) to start off Social Media Marketing is to make a website. People form opinions about your company based on its website. If your website is poorly designed and uses outdated themes, it will have a negative impact on your business. All you need to get started is a nice-looking, mobile-friendly website. You may reach a broader audience while marketing your brand with a nice website.  The question you may have is – how does a website do this?

Here are some compelling reasons to invest in a website:

Gain insights into consumer’s behavior:
While Facebook and Instagram offer limited analytics to track marketing campaigns and posts, your website has the ability to collect comprehensive information on who your guests are, how they find your site, and what they view while on your site. This information is invaluable when trying to understand and pinpoint your guests and can be used to market your resort to a targeted, engaged population.
Websites are able to capture much more information about how guests engage with your website and brand than social media analytics. Aside from data on your guests, website analytics have the power to track marketing campaigns so you’ll quickly be able to determine how successful a campaign is by using this analytics.

Channelize traffic:
If users come across your social feed on your website, you can redirect them to your social media accounts for more followers. And if you mention your website link on social media that can redirect traffic to your website. It is a win-win situation for you.

SEO:
Social media marketing will not make you available on Google search. To be on top of google search, you need to do SEO. And SEO is performed on websites only. The clicks on websites from google search are critical to your social media marketing efforts because you need to drive as much sales as possible to your site to generate direct sales.

Act as a redirect portal:
Here we make some attractive templates and post it to web-based social networking for SMO and email to significant customers in Email Marketing. As users tap on those connections they get diverted to the page whose connection is given in that format. All the above things are unthinkable without having a website.

The above are the strategies which are used to increase the revenue of your company by increasing no of sales of product or services provided by the company.
Website design and development can have a huge impact on some of the most important elements of any social media marketing strategy. Remember to consider all aspects of your strategy to be sure that no areas suffer. It all starts with a website – So when you’re at the first stage of designing the site itself, make sure you get it right. You’ll see the benefit of doing so in the future.

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