Are you building a new eCommerce store for your business or searching for methods to make your existing store more functional? A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Focus on these 12 eCommerce website features will help you create a website that your customers love visiting.

Breadcrumbs:
A superior website navigation element for eCommerce stores that have a large number of product categories organized in a hierarchical manner. These effective visual aids don’t just tell people where they are on your eCommerce store, but they also help Google work out how your site is structured. Breadcrumbs facilitate website navigation by making it simple for users to move between a product catalog, categories, and homepages.

A User-Friendly Menu:
Users usually expect a horizontal menu to appear across the top of the website, and vertical — down the left side. But even here you have options. We usually select between Mega, Dynamic, or Drop-down menus on our client’s websites.

A mega menu is an expandable menu that simplifies website navigation with a two-dimensional dropdown layout. It combines text, links, and graphic elements.

A dynamic menu builds menu trees that expand when selected by drawing the necessary data from the database. This makes it easy for the customer to view only those menu items that interest them. 

A drop-down menu allows customers to take a shortcut to the product category or subcategory they are searching, for while also providing the possibility to promote certain products or offers.

Site Search:
Site search allows customers to bypass the navigation and search for exactly what they want. On-site search is a powerful feature for your eCommerce store, not just because it helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want, how they talk about those products or services and how you can optimize your offer just for them.

Product Filtering, Sorting:
The success of your hundreds of products in an eCommerce store is directly dependent on product findability. Since then filters and sorting allow shoppers to narrow down product lists and focus on the products they’re actually interested in, skipping over the pages and products they don’t need.

Related Products: 
What do you usually find when scrolling an online store page to its bottom? On the vast majority of websites, it’s a strip of images of other products, and a message telling you how you might be interested in these. It’s a last attempt to get you to keep browsing if you’ve reached the bottom of the page and haven’t found what you’re interested in. This cross-selling tactic is one of the last attempts to keep your customer.

WishList:
All of you have created your own wishlist at least once in your life! When it comes to eCommerce platforms, WishLists are of great use for business owners. Such a tool helps you get acquainted with your customer’s world and the way of thinking drives more traffic to your website and facilitates the procedures with out-of-stock items.

Shopping Cart and Checkout Buttons:
A shopping cart is one of the features of eCommerce that fills in the gap between shopping and purchasing. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster. It has to give customers the option to add or remove products to the cart, change quantities, choose shipping options, enter promos, or purchase something else. A shopping cart layout also needs to have a simple visual design, displaying company branding (colors, logo, motto) and including prominent checkout buttons to reduce your cart abandonment rate.

Coupon Codes:
Customers like to feel that they’re getting a good deal and being treated differently from other customers. Offer personalized coupon codes, offers, and other user features to give them this type of attractive, customized experience. Offer user accounts where customers can access loyalty pricing offers, their personalized wishlist, and account history. It drives your sales, minimizes losses, builds long-term customer relations, increases brand awareness, and enhances conversions.

Multiple Payment Options:
To improve your chance of sealing the deal in the final checkout process on your website, be sure to make the purchasing stage as easy as possible for your customers by offering multiple online payment methods in the shopping cart. Digital wallets and UPIs are among the emerging preferred alternative payment methods. While you can still offer traditional payment methods such as a bank transfer and credit card, the appeal of these new methods often stem from the customer wanting to protect their data. 

Product Reviews:
The most popular form of user-generated content found on eCommerce sites is product reviews and ratings. This section of an eCommerce product page is crucial to providing social proof to shoppers that a product will fit their needs. Furthermore, customer reviews will add keywords to your online shop, which improves your site SEO, another main element for any eCommerce website.

Reports & Analytics:
The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the performance of the store.

Policies:
Just like any venture, your e-commerce business needs to outline its policies from the get-go. Organize your issues and concerns into several topics. Topics that are typically addressed include privacy, copyright information, contact information, data and security, complaints, affiliations or website partners and refunds. Include these so that no intruder or stranger can come up and proclaim anything.

An optimized eCommerce Website can greatly impact your business. While it’s only one element of your marketing tools and strategies, it’s a major player that could make or break the success of your eCommerce business. Don’t miss the eCommerce train! Optimize your website today and take your brand to the next level with Accrete infoTech- Best Ecommerce Development Company in Surat