They’re in all of our pockets now, aren’t they?

According to a survey in 2020, over 3.8 Billion human population on Earth had a mobile smart device such as an Android phone, iPhone or iPad. This statistic represents a new undreamed way of ten years ago to communicate with new customers. Thus the importance of mobile app development in business or be it startup is very palpable. Developing a mobile App for business can offer valuable marketing opportunities and unlock market reach like never before. Also these apps have made it easier for customers to get business information with the speed of light and at the same time remain connected and up to date with their favorite brand.

As a business owner, you can't afford to ignore its benefits. This guide will shed some light on why your business needs an App, the functional and marketing benefits of mobile Apps for business and the use of mobile Apps in business.

Strengthen Customer Engagement:

For customers, they must be heard or informed is an easy form of communication. Mobile apps create a direct and effective marketing channel between businesses and their customers. With your mobile app, you can install and send push and in-app notifications to as many customers as possible. If your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and will opt for your offerings whenever they are in need of it. 

Make sure to beef up the engagement levels coupled with the social features as advantages of mobile apps for business can unlock. Consider how a user interacts with the mobile app, understand their preferences, and see how the user engagement shapes up. Leverage the custom mobile app development option as your businesses will improve gradually with more users interacting through an app.

Increase accessibility:

With access to a wealth of information at just a touch of a button, business mobile application development has opened the door to clear and direct communication between customers and businesses. It allows businesses to be able to send notification about what's new or what has changed in their services or their products. The increased accessibility to products/services combined with reduced cost is the cherry on the cake in terms of customer engagement.

It equally allows businesses to be able to build a strong relationship with customers which would allow the development of a genuine customer base and strong loyalty. Businesses may also establish strong relationships by offering special discounts for old customers all within the mobile app.

Provide value for customers:

Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right? You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else.

One way to do this is create a loyalty program within your app. The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want. Once customers are rewarded for their spending, they are much more likely to come back. 

Myntra uses their mobile app to their advantage by offering rewards exclusively to app subscribers, which then motivates customers to buy more from them. 

Also, If your app is providing a great user experience to your customer, then your app will garner more downloads in the App Stores and Play Stores. High-quality UI and UX design along with ease of navigation will allow your customers to reach your business with promptness. Whether they are sitting at the comfort of their couch or working at the office, your customers will always be engaged with your mobile app if they want anything from it. 

Transforming the retail experience:

Mobile application helps in transforming the retail experience, enabling retailers to remain ahead of customer expectation through the delivery of unique customer experience. Also, mobile apps will help to reduce the overhead cost associated with the typical brick and mortar establishment. 

User experience is arguably the main purpose of creating a mobile App for business, connecting your business to customers with ease and with minimal effort required from their end.

Stand out from the competition:

Currently, mobile apps for small businesses still haven't quite taken off across the entire board yet, allowing you to get the edge over any competition. By offering mobile app service in your business you are certain to stand out from the fray. By the time your competitors catch on, you would have by then, hopefully, effectively managed customer engagement and built strong customer loyalty.

Cultivate customer loyalty:

With the amount of noise out there; Facebook ads, coupons, flyers. email marketing etc, it is easy for businesses to lose hold on their customers. The immense amount of advertising out there can serve as a distraction for customers who can easily lose focus. The solution to this is to employ a marketing technique that can create a true and sincere connection with customers. This marketing technique should be one that can make loyal lovers of your product and/or services. 

The more you take care of your customers’ convenience and requirements, the higher are your chances of succeeding. The key is to remain available for them as a way of enabling multiple touchpoints to cater to their needs. One of the best ways to do so is to leverage mobile apps’ advantages and run a loyalty program. With more consumers engaging with your business and your brand, the better the rewards they earn. 

Unique services and payment: 

Mobile apps come with different features that match different industries. For instance, if you are in the service industry, e.g. salon, healthcare, online food retail, spa etc, your mobile app can be helpful for your target customers to book an appointment. Then, push notification can be used to remind them or update them on their appointment. Mobile payment has become a very popular means of making payment nowadays. Both small and big businesses can integrate payment options into their mobile app which would be able to receive direct payment via credit and debit cards. These payment platforms are user-friendly, fast and secure.

Totally geared to address the custom needs for multi-platform development and presenting the many skills for building value-adding mobile applications; Accrete InfoTech is placed far ahead of all competition in the industry. Our team of experienced mobile developers assists our clients in meeting the challenges of growing competition and developing a mobile app of their dreams. For more details, get in touch with us.