If you look around, you will find a great number of entrepreneurs who are making a decent living by selling online. To run an online store is not everyone’s cup of tea but platforms like WooCommerce have made it extremely simple to create a fully functional online store from scratch.

Read some of the reasons why WooCommerce is the est WordPress eCommerce platform in the market. But that, let’s briefly discuss what exactly WooCommerce is and how it operates,

What is WooCommerce?

With over 27 million downloads, WooCommerce powers 99% of all WordPress stores. It is the most widely used WordPress plugin for a fully functional ecommerce store.

WooCommerce has a low degree of difficulty, with reasonable levels of flexibility and several vital features such as inventory and tax management, secure payments, shipping integration and SEO tool.

Now that we have a basic understanding of what WooCommerce is, let’s start with some of the major reasons why it is the best WordPress eCommerce plugin around.

Sell Anything:

WooCommerce is incredibly flexible. You can sell anything and everything with WooCommerce. That includes physical products, digital products, subscriptions, appointments, and much more. Whether you intend to sell a single digital product or variety of physical products, WooCommerce is a king of ecommerce applications.

Free to use:

When a new retailer is choosing a platform, price is likely to be a major factor. Ecommerce applications range from free to many thousands of dollars per year, but that difference in price isn’t necessarily related to the capability of the application. Thus, the major reason is WooCommerce plugin itself is free.

If you want to add extensions such as payment gateways, cashback systems, and custom product tabs, it may cost money which you have to pay to the WooCommerce app store.

Highly Customizable:

WooCommerce is known for its flexibility and customization mainly because extensions can be created and used on store without help of WooCommerce team. Even developers can even sell their WooCommerce extension on marketplaces such as Envato.

There are thousands of WooCommerce paid and free themes that cater to different niches. You don't have to spend a lot of time designing your website from scratch.

Integrations:

Earlier we had word about how WooCommerce has hundreds of different extensions that can be integrated into online stores to extend the functionalities.

These extensions are either free or paid that can be bought from marketplaces or the safest way WooCommerce app store because it's created and maintained by the WooCommerce team.

From Yith WooCommerce Wishlist to WooCommerce multi-vendor plugins, you can find everything on their app store.

Security:

The WooCommerce development team provides the safest online shopping experience when your customers purchase through your website. WooCommerce team constantly monitors the code base for any vulnerabilities and releases updated on a regular basis and that’s why this plugin is compatible with new WordPress themes and its versions. Update your WooCommerce platform and plugins regularly, you will have a very reliable and safe platform on which to do your business.

User Friendly:

WooCommerce makes building an online store very simple because of their drag and drop functionalities. Since it’s a plugin, you are able to use the WordPress dashboard to create and manage your online store.

Even if you’re building an online store using WooCommerce, at some point, you’ll need the help of a WordPress developer because it needs an expert to carry out the bigger tasks related to development and customization and even safer to carry out tasks that might break your site if anything goes wrong.

World-Class Content Management:

Content is an important component of ecommerce marketing, sales optimization, and SEO. WooCommerce offers a wide variety of content management options, including blogging, landing pages, email marketing, and product descriptions. WooCommerce-compatible SEO plugins like Yoast WooCommerce SEO make it easy to optimize content for search.

SEO Features:

Getting organic traffic to your store is one of the biggest wishes for any store owner and WooCommerce is designed to be SEO-friendly i.e. the Woocommerce code follows all the Google guidelines that help the website rank higher.

Another advantage is the variety of SEO plugins that add further SEO functionalities like Meta title, Meta descriptions, SEO tags, etc.

The most popular SEO plugins are Yoast SEO and Rankmath.

Powerful Analytics:

Keeping an eye on your store’s traffic, sales, and revenue is not enough. What you need is an in-depth analysis of what products are giving you success and what products need to be replaced, what pages are getting more traffic and what pages are underperforming, what is your current conversion rate? Are you converting a significant amount of your traffic? All these questions can only be answered with detailed analytics.

WooCommerce also offers an analytics dashboard with reports. Additionally, it is easy to integrate external analytics services like Google Analytics with extensions.

Active Community:

The developers and WooCommerce professional’s community around WooCommerce discusses the platform at various online platforms like WooCommerce Facebook groups and subreddits, which act as a support system to other users.

The experienced users share their solutions to problems that other users might have faced or will face in the future.

It’s basically free customer support. And further, it helps in achieving optimal WooCommerce security much easier.

WooCommerce dominates the ecommerce space with a complete ecommerce solution that is fast, easy to use, and can adapt to the needs of your ecommerce business.